Why Adcenter Rocks…
As much as I hate the MSN interface, I and every other marketer I have spoken with love MSN’s quality of traffic.
It really bugs me when peoples biggest complaint is that they just want more of it.
Sit back and think for a minute why MSN converts better than Yahoo or Google…..
In my opinion it is because MSN sends traffic from 2 places(to my knowledge…). The MSN search box on the home page, and the Live Search engine. They do not show ads on 2nd or 3rd tier engines, they do not offer an ad feed like overture, they do not show ads on parked pages, and they do not show ads on sites that they do not control.
This means that the only entity that benefits from a click on an adcenter ad is MSN. When you remove the profit incentive from the click, fraud/invalid clicks are cut drastically. You still get a little bit of competitive research and other clicks that don’t/won’t convert. But, honestly, when was the last time you clicked on a competitors ad in MSN to see the landing page? What about Google or Yahoo?
So I would actually tell MSN, I love the 300-400% ROI you give me. I love paying you more per click than either Google or Yahoo. I love the awesome conversion rates. I love the higher per unit order. Please do not open your network up to anyone other than those people who use your products. I don’t want any more exposure, because you are already sending me high quality traffic that no other advertising platform can offer, that is your tactical advantage.
