Panama search suggestion tool changes
I have yet to see anyone really mention this on other blogs, but the Overture search suggestion tool is replaced in the new interface. It is now much more Googlish, which I get very little use out of. It provides trends and graphs, but does not provide any numbers for estimated searches.
I think anyone using Overture for search stats without modifying them in some way is crazy, but at least the numbers were there and fairly easy to get at for discussion purposes.
I have used some of the other “pay” tools, and have yet to really get a feel for a multiplier on those numbers. With yahoo, experience and testing had shown me how to estimate the potential search size of a niche.
I have converted and non-converted accounts, and I still log into the dead non-converted account to see the search numbers. I am not at all looking forward to the day where I cannot go type Justin Timberlake into overture and see that 5 million searches were done for tickets and XXX done for his name, and XXX for his new album etc. That data gives me ideas. Ideas turns into revenue for Yahoo, even if it does not make me any money at all.
To me this is invaluable data in deciding which niches are deep enough to pursue. Yahoo! I would pay for this data (if it was accurate, but that is another topic).
December 16th, 2006 at 11:28 am
The one’s outside of the account manager still work, at leaast for now. I wonder for how long and if they are being updated.
http://inventory.overture.com/d/searchinventory/suggestion/
http://uv.bidtool.overture.com/d/search/tools/bidtool/?Keywords=cool
December 16th, 2006 at 1:07 pm
Nice find Jeremy.
The loophole I was going to show never worked in the public tool, that one almost seems to run off a different database than the one tied to an account.
For a time, advertisers who had converted to panama were not showing in the bid listings, either on the bid management page or the bid tool. This gave us the chance to move up and jam without being jammed.
For a few weeks we were the only ’stealth’ advertiser and were able to grab a position while capturing a nice gap that was not available without getting jammed prior to our stealthy phase.
I for one am really looking forward to the New Yahoo.