Misspelled keywords
Fresh on the heels of me ranking for Dave Pasternack’s name misspelled, I thought it might be a good time to talk about keyword strategy.
I used to market Dish Network. The number 1 keyword in that space by a huge margin is Satellite Tv. 1 T 2 L’s.
I just checked my spreadsheets and I got clicks for 47 different spellings of the word satellite, and actually got sales from over 20 of those.
Standard misspelling tools on the net are predominantly mistyping tools rather than misspelling ones. They will help you when someone transposes or skips or doubles a letter in a query. Unfortunately, these automated tools are not as stupid as people.
Words like satlite, sattelite, satalite, sat light, and others dont show up on any of the lists of misspelled keywords, yet they were 4 of my top 7 volume from both click and sales perspectives. Desh Network, Dish Net Work were 2 more. Sometimes it pays to take the automoation out of things and to think like a high school dropout.
February 15th, 2007 at 3:10 pm
When you have an iq of 150, how is this possible? I don’t see any way of doing it, other than tracking closely monitoring keywords which lead to sales, then optimizing for those.
March 14th, 2007 at 12:31 pm
[...] – I was able to turn that client’s performance around in no time at all. The use of variations, misspellings, and typos allowed me to reduce cost and in turn – increase conversions. The point is: if you [...]
June 28th, 2007 at 11:13 am
Wicked post man! I never looked at it that way, makes sense though.