Diorex

Because I am mad at Google about something totally unrelated, I figured I would keep the post streak alive and moan about Google some more…

I was doing some searches on the Google Keyword Tool the other day and one of my search terms was a trademark term and I found it interesting that there were no related keywords, just the brand name itself.

Here is a search for Intel - which yielded just a result for Intel itself.

Whereas a search for Capital One shows lots of related search terms that a trademark bidder would want to use to piggyback on the natural brand traffic.

Interestingly, if you dive deeper and type in related keywords they will show you the volume of that particular search term, but they still protect the brand.

Why do some brands get protection and others dont? Does it have to do with spend? or lawyers? is this available to smaller trademarks? I saw no pattern or rhyme or reason to why some brands or companies had protection and others did not, but obviously some are getting preferential treatment and others arent.

Any ideas?

This entry was posted on Thursday, November 13th, 2008 at 12:48 am and is filed under Google, Tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.