Comments on: Goo-Hoo? http://www.diorex.com/goo-hoo/ Random Musings about Internet Marketing Tue, 06 Jan 2009 12:29:06 +0000 http://wordpress.org/?v=2.6.3 By: Andy Sweet http://www.diorex.com/goo-hoo/#comment-368 Andy Sweet Sun, 15 Jun 2008 02:17:43 +0000 http://www.diorex.com/?p=119#comment-368 As one who has been a very vocal critic of Yahoo's distribution network over on WMW due to the amount of garbage traffic on higher CPC terms, I was instantly concerned when I heard the agreement. My first thought was, "Now my AdWords is going to suffer a similar fate?" While that remains to be seen, I know that Google is MUCH more proactive about these things than Yahoo. It doesn't seem to make sense to me that Yahoo would intentionally try to spike Google here. A - they stand to make more money long term from a successful arrangement. B - Google is all that's keeping them from being torn apart. C - I don't think they have enough power to have a significant impact. And talk about a complete death sentence for Yahoo if Google gets hurt as a result of the arrangement. As one who has been a very vocal critic of Yahoo’s distribution network over on WMW due to the amount of garbage traffic on higher CPC terms, I was instantly concerned when I heard the agreement. My first thought was, “Now my AdWords is going to suffer a similar fate?” While that remains to be seen, I know that Google is MUCH more proactive about these things than Yahoo.

It doesn’t seem to make sense to me that Yahoo would intentionally try to spike Google here. A - they stand to make more money long term from a successful arrangement. B - Google is all that’s keeping them from being torn apart. C - I don’t think they have enough power to have a significant impact.

And talk about a complete death sentence for Yahoo if Google gets hurt as a result of the arrangement.

]]> By: Matt L http://www.diorex.com/goo-hoo/#comment-367 Matt L Sat, 14 Jun 2008 04:40:25 +0000 http://www.diorex.com/?p=119#comment-367 Mmm... I'm w Diorex on this. While Yahoo's targeting is pretty poor, that seemed more of a result of lack of inventory in my early tests. They just couldn't get over the hump because the system was such a PITA to use and they then got desparate for publishers. Hence the network doesn't convert because it's mostly garbage MF...YPN site. Mmm… I’m w Diorex on this. While Yahoo’s targeting is pretty poor, that seemed more of a result of lack of inventory in my early tests. They just couldn’t get over the hump because the system was such a PITA to use and they then got desparate for publishers. Hence the network doesn’t convert because it’s mostly garbage MF…YPN site.

]]> By: Dave Davis http://www.diorex.com/goo-hoo/#comment-363 Dave Davis Fri, 13 Jun 2008 15:50:59 +0000 http://www.diorex.com/?p=119#comment-363 I have been requesting more transparency in the search partners network from AWE on WMW for years now. If this is going to work, Google will HAVE to add another option to allow advertisers to opt out of Yahoo's *spam" pages. It's hard enough to work with them already. Adding further "dirty" sources of traffic will NOT help Google in the slightest. I have been requesting more transparency in the search partners network from AWE on WMW for years now. If this is going to work, Google will HAVE to add another option to allow advertisers to opt out of Yahoo’s *spam” pages.

It’s hard enough to work with them already.

Adding further “dirty” sources of traffic will NOT help Google in the slightest.

]]> By: Tob http://www.diorex.com/goo-hoo/#comment-362 Tob Fri, 13 Jun 2008 15:03:41 +0000 http://www.diorex.com/?p=119#comment-362 Well, I know what you mean with Yahoo/Ask sponsored search results in the wrong places. Although, I think that the reason yahoo content doesn't convert is because of the technology / content targeting system they have in place. Forgive me if I'm wrong, but with this deal Yahoo will USE google's content targeting technology on a page to determine the ads to show and then if the ads will yield a higher cpc than their own yahoo content ads the google ads will be displayed. So if the content network will get the clicks, I can't wait ;) Well, I know what you mean with Yahoo/Ask sponsored search results in the wrong places. Although, I think that the reason yahoo content doesn’t convert is because of the technology / content targeting system they have in place. Forgive me if I’m wrong, but with this deal Yahoo will USE google’s content targeting technology on a page to determine the ads to show and then if the ads will yield a higher cpc than their own yahoo content ads the google ads will be displayed.

So if the content network will get the clicks, I can’t wait ;)

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