Comments on: Domain and Error Page ad’s workaround

By: Gab Goldenberg

Gab Goldenberg — Fri, 15 Aug 2008 04:05:39 +0000

Smart strategy - really impressed. Have you got an update for us on this and how it worked out in the end? Was ZC right/wrong?

By: ZC

ZC — Sun, 18 Nov 2007 22:24:41 +0000

We’ve done the same method, and it will work for a little while, but then you’ll probably start seeing “bleed-through” across the different accounts, as Google tries to “Smart Match” which basically ingnores your negatives in Content Match in lots of scenarios. We also found that new (very similiar looking) URL’s pop up in the Content Partners, and you can’t keep up with adding them to negative match.

By: g

Sun, 18 Nov 2007 19:02:51 +0000

That last part makes perfect sense, I need to start separating match type now. Thanks for replying Diorex.

By: diorex

diorex — Sun, 18 Nov 2007 17:42:51 +0000

Actually the reason is for bidding and tracking purposes. The exact match often converts better, the broad is a mixed bag, and the phrase is someimtes a negative.

By breaking them out it makes them easier to identify and monitor. We name adgroups in a way that it is very easy to identify what is what. Yes the interface would allow you to use keyword specific URL’s and bids, but that is easily screwed up and is less than ideal in the system we use.

Lastly, we can use broad match keywords with the -[keyword] so that we only get broad matched keywords in those groups and exact match in those groups. Enables us to break down performance on a keyword match level and generally results in higher reutns than doing it the way G described.

By: Chris Alexander

Chris Alexander — Sat, 17 Nov 2007 22:52:05 +0000

I believe he is separating by match type for content, because you can’t tell which of the three you are actually getting clicks for on the content side. I don’t believe this applies necessarily to search.

By: g

Sat, 17 Nov 2007 21:31:53 +0000

What is the purpose behind separating match types by campaign, is that easier for you to manage? I am missing the benefit over just having the three versions of a keyword in one ad group and pricing them appropriately.

The workaround is smart, I’m very interested in knowing how it works out for you.

By: Chris Alexander

Chris Alexander — Sat, 17 Nov 2007 17:21:12 +0000

How ridiculous, the work you’ll have to go through, when all they need to do is add two little check boxes for your convenience. The worst part is, you know they will do this eventually, in the meantime you have to resort to this.