As I have mentioned in the past, CTR is not the answer to all of life’s ills. Conversion Rate can be much more important.
But what if you can change the CTR positively without any material impact on Conversion Rates? Well that sounds like a profitable concept.
Here are 2 ways to make your ads stand out without testing ad copy or anything else:
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Just found out to my major disgust that Google has eliminated bulk sheets, even for very large advertisers.
My account rep just said that we could do everything in the Adwords editor that could be done with bulksheets.
I proceeded to ask her how to do 3 different things, that were extraordinarily simple with a bulksheet, none of which she could figure out using the editor.
In my opinion, I have never seen a single good reason to use the editor. Anything it can do, I can do as quick in the main account. I guess if I wanted to make a lot of changes while flying on an airplane then the editor might be useful. The few times I have tried to use it for something it was absolutely sluggish and changes took forever to go live.
The one and only reason I can even imagine why this was done is that, we would make tons of changes in Google and then just download the bulksheet and send it to Yahoo. Maybe Google got tired of helping Yahoo drive more traffic. At the same time, they stopped helping me drive more traffic through them.
Seems like Google is treating Google.com as a pretty trusted source. I recently found quite a few first page natural results on Google for spam pages that were hosted within the domain, docs.google.com. All of which were little more than spam pages that would have worked really well in 1996 search engines if they only would have had a page counter and some flashing graphics.
http://docs.google.com/View?docid=dgmxv75r_7gbcntq Shows for me as the 3rd listing on what should be a competitive term. It shows before every major Auto Loan company in this country. The page is a piece of junk to be nice.
Seems like that should be easy to fix, remove the juice from docs.google.com.
My general satisfaction with Google results has deteriorated significantly over the last 6 months. I am just about at the point I was at in 1999 when I first heard of Google. Is the market ripe once again for 2 smart kids from Stanford with a better way to rank search results?
We recently made a strong push into Google content in a new account and noticed some interesting things.
